Strategy type (tool, event, training course, etc.)
Cloud based tool that connects humans to break down stereotypes

Scope of the practice (local, national, international level)

When did it start/end?
It began in 2014 and remains ongoing today

Ten by Three

City and country
St. Louis, USA

Ива Младенова

1. Describe your project briefly
Artisan&You brings together the most unlikely people on the planet in a safe, private communication to help them learn more about one another, breaking down stereotypes and stigma through human connection

2. What is the aim of the project? 

To empower artisans in developing economies (despite language and technology barriers) and consumers in developed economies to exchange letters with one another thereby breaking down the stereotypes that each held about the other. To date we have had more than 4,000 letters exchange hands.

3. Who was involved in designing process?

Theresa Carrington (Ten by Three), our technology partner Centeq and our on ground teams in each country.

4. If you could change something, what would you change?
I would change how fast we are able to empower messages to go back and forth in a secure way.

5. How do the project impact on civil society? 
The project is still ongoing - and we are proof that breaking stereotypes begins by empowering communication between groups of people who hold stereotypes against one another. We empower the most unlikely people to exchange letters in a safe and protected environment. It has shown others in civil society the importance of empowering communication between the most unlikely populations to help breakdown stereotypes such as "those who are in poverty are uneducated and therefore stupid" or "helping someone in poverty means you pity them and give them money" or that you accept a lessor quality product because you feel badly about their condition. In fact none of those points are true and regarding the product, accepting a lessor quality product does not empower the artist to compete in a global economy. By empowering consumers to exchange letters with those living in poverty it opens a two way conversation using art. By eliminating race, religion, sex, geography- and bringing people together over art, then giving them a safe space to ask one another questions and get to know each other, stereotypes fall away very quickly.

6. How do you evaluate the project’s impact?
The number of letters exchanged and the content of the letters

7. Is there anything else would you like to share with us? 

Yes - to better understand what we do, how we do it and why it is innovative to break stereo types - please watch this video: